Are you exhibiting, sponsoring or speaking at events?
If you are exhibiting, sponsoring or speaking at an event, it may be your own event or someone else’s event, one of the fundamental things to do is promote and market the event in which you are exhibiting, speaking or sponsoring.
Organising a few events, I discovered that all marketing and promoting was left up to the event organisers. While I am aware that a lot of the responsibility lies with the event organisers to market and promote the event and ensure that the event is a success, word of mouth advertising is still one of the most powerful forms of advertising.
Inform your customers, colleagues you work with and your friends. By doing this you will be reaching a far wider audience as the event organiser does not have access to your specific network.
Think about it this way, your network is different to the event organiser’s network. The company exhibiting next to you has a totally different network of people. The caterer again has his own network.
Let’s say each of you have 500 people in your network. If you, the event organiser, the caterer and the company exhibiting next to you decide to promote the event,
Sales and Marketing – Staying in the Limelight
No Customers >> No Cash >> No Business
The economic success of a business relies on the free cash flow that is existent within the business. This is the cash that is available after all expenses are paid.
The cash flow of the business is generated from sales and marketing. Without sales and marketing it is impossible to generate a good cash flow for your business which will ultimately result in the failure of your business.
What does this tell us? In an economic downturn or with a limited budget to work with the first area a lot of businesses seem to cut the budget for is in the marketing of the business.
Sales and marketing go hand in hand
- With marketing you generate sales.
- With advertising you generate sales.
- With promoting you generate sales.
Getting as much exposure as you can gives your potential customers the opportunity to know that you exist. If you cut out the marketing and promoting of your business then you have no way of telling your customers you exist.
There are many ways you can advertise and promote your business without breaking the bank.
Right now, I know of two very cost effective
Exhibiting and Event Sponsorship
Exhibiting and Event sponsorship is a powerful way to gain exposure. First off exhibiting at a small event is very different to exhibiting at a large event. Personally my preference is a small event of say 100 people or so, it is more intimate and people get to know you rather than just loads of human traffic passing by grabbing all the freebies you got.
Sponsoring at an event gives you credibility within your community which can say a lot about you and your business. Event organisers always promote the people who are sponsoring and exhibiting at events. This increases your exposure to a new market and most importantly increases your brand awareness to the general public.
Read this article in Epert Magazine by Susan Freeman A Key to Powerful Marketing
Romany Thresher
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