Knowing your customers is the key to business success. When people come to me asking my help, one of the questions I ask them is, “Who are your customers?” and often I get answers like: “anyone who needs a photographer,” “anyone who has a computer,” “anyone in business,” “anyone who sells health products”. “Anyone” tells me that you don’t know who your customers are”.

When you are developing your website, writing content for your website and social media networks, it should be focused around your customers; they should be first and foremost on your mind.

By knowing your customers, it becomes easier to sell to them, easier to tailor your message.

If you are someone who is building your career, the same rules would apply;  your potential employers are your customers.

Who are your customers?
You should be able to describe in detail who they are?

Let’s take a cell phone company for example, who as products that is for everyone. First they would determine what type of people would use a cell phone. Teenagers, busy professionals, travellers, grandparents etc. They would then determine the pain of these market segments, by asking “What is their problem? “What are

Continue reading →