Social Media ROI |

Social Media ROI

Measuring ROI – Interview with Caroline Cooper

Published November 11, 2009 | By Romany Thresher

Caroline Cooper
Website: Zeal Coaching
Twitter handle: Carojcooper

Type of Business: Business Coach

Caroline mainly uses LinkedIn, Twitter and blog site as part of her social media strategy for business and manages most of her own social media marketing and spends approximately 10 hours a month. Caroline also outsources 5 hours a month to a social media assistant to help with the more technical aspect of her e-commerce.

Has social media benefited your business. If so how, and what has been the biggest benefit?

“Keeping up to date, finding useful resources and contacts. Raising visibility and credibility”.

Can

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Social Media, Measuring the ROI – Interview with James McBrearty

Published October 29, 2009 | By Romany Thresher

James McBrearty
Website: Tax Help
Twitter handle: taxhelpukcom

Type of Business: Fixed Fee Tax Returns & Accounts for the self employed

James mainly uses Facebook, LinkedIn, Business Community Sites, Myspace, Frienfeed, Social bookmarks, Youtube or video, Twitter and has a blog site. James roughly spends 30+ hours managing his own social media and does not outsource.

Has social media benefited your business. If so how, and what has been the biggest benefit?

“Increased awareness, and it has brought in new clients”.

Can you briefly outline your social media strategy and what you found to be the most effective?

“I

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Social Media ROI – Interview with Heather Townsend

Published October 26, 2009 | By Romany Thresher

Heather Townsend
Website: The Efficiency Coach
Twitter handle: @efficiencycoach

Type of Business: Business Coach

Heather uses social media as part of her marketing strategy for business. Heather mainly uses Facebook, LinkedIn, Business Community sites, Twitter newsletter, ebooks, podcasts, teleseminars, blog site and Heather also uses Everywoman and E-zine articles. Heather roughly spends 60-80 hours a month actively managing her own social media marketing. She also uses 10 hours a month on outsourced services to help with the management of social media.

Has social media benefited your business. If so how, and what has been the biggest benefit?

“Rapid profile

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Social Media ROI – Interview with Mark Barton

Published October 21, 2009 | By Romany Thresher

Mark Barton
Website: http://www.services-plus.co.uk
Twitter handle: @markbnorwich
Type of Business: Utility Warehouse Distributor

Mark uses social media as part of his marketing strategy for business. Mark uses Facebook, LinkedIn, Twitter and blogs and roughly spends 60 hours a month actively managing his own social media marketing and uses outsourced services.

Here is what Mark had to say:

Has social media benefited your business. If so how, and what has been the biggest benefit?

“I don’t know how much time is spent outsourcing as I don’t know how much time it takes our SEO person to check our site and

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