Social Media ROI
Measuring ROI – Interview with Caroline Cooper
Caroline Cooper
Website: Zeal Coaching
Twitter handle: Carojcooper
Type of Business: Business Coach
Caroline mainly uses LinkedIn, Twitter and blog site as part of her social media strategy for business and manages most of her own social media marketing and spends approximately 10 hours a month. Caroline also outsources 5 hours a month to a social media assistant to help with the more technical aspect of her e-commerce.
Has social media benefited your business. If so how, and what has been the biggest benefit?
“Keeping up to date, finding useful resources and contacts. Raising visibility and credibility”.
Can you briefly outline your social media strategy and what you found to be the most effective?
“Posting regular articles and commenting to raise visibility”.
How do you measure the ROI in using social media for your business and are the results measuring up?
“Too early to tell”.
Do you have a Twitter Strategy? Briefly explain your Twitter strategy?
If you use Twitter as part of your marketing campaign. How has your experience been and would you say you have generated business and leads from Twitter?
What top tips from your overall experience would you share with others who
Social Media, Measuring the ROI – Interview with James McBrearty
James McBrearty
Website: Tax Help
Twitter handle: taxhelpukcom
Type of Business: Fixed Fee Tax Returns & Accounts for the self employed
James mainly uses Facebook, LinkedIn, Business Community Sites, Myspace, Frienfeed, Social bookmarks, Youtube or video, Twitter and has a blog site. James roughly spends 30+ hours managing his own social media and does not outsource.
Has social media benefited your business. If so how, and what has been the biggest benefit?
“Increased awareness, and it has brought in new clients”.
Can you briefly outline your social media strategy and what you found to be the most effective?
“I have been using social media for over a year. For people starting now, Penny Power’s book “Know, like me, follow me ” is an excellent guide.
How do you measure the ROI in using social media for your business and are the results measuring up?
“We always record how new clients heard of us, which enables us to track back on the results from various methods used”.
Do you have a Twitter Strategy? Briefly explain your Twitter strategy?
“Add Value – connect with people, share knowledge and advice”
If you use Twitter as part of your marketing campaign. How has
Social Media ROI – Interview with Heather Townsend
Heather Townsend
Website: The Efficiency Coach
Twitter handle: @efficiencycoach
Type of Business: Business Coach
Heather uses social media as part of her marketing strategy for business. Heather mainly uses Facebook, LinkedIn, Business Community sites, Twitter newsletter, ebooks, podcasts, teleseminars, blog site and Heather also uses Everywoman and E-zine articles. Heather roughly spends 60-80 hours a month actively managing her own social media marketing. She also uses 10 hours a month on outsourced services to help with the management of social media.
Has social media benefited your business. If so how, and what has been the biggest benefit?
“Rapid profile building within my target audience. Generation of leads, about 1-3 leads every week from social media. Increased personal network with some major influencers. The increased network has given me fantastic PR opportunities and has lead to me writing for 3 major on-line magazines.”
Can you briefly outline your social media strategy and what you found to be the most effective?
“My strategy for social media is as follows:
- On-line networking to reach my target market
- Build credibility and expertise within my target market
I have found that using several social media tools in conjunction with each other is the most
Social Media ROI – Interview with Mark Barton
Mark Barton
Website: http://www.services-plus.co.uk
Twitter handle: @markbnorwich
Type of Business: Utility Warehouse Distributor
Mark uses social media as part of his marketing strategy for business. Mark uses Facebook, LinkedIn, Twitter and blogs and roughly spends 60 hours a month actively managing his own social media marketing and uses outsourced services.
Here is what Mark had to say:
Has social media benefited your business. If so how, and what has been the biggest benefit?
“I don’t know how much time is spent outsourcing as I don’t know how much time it takes our SEO person to check our site and do the report. It has brought up some ‘issues’ with our existing research website, which she is in the process of rebuilding.
Facebook has helped with the decision to change our web designer but the reasons should be discussed face to face.
I have gained contacts around the country via social media which is a great asset to our business.”
Can you briefly outline your social media strategy and what you found to be the most effective?
“Not jumping down people’s throats. I am quite open about what I do with my profile pages. I prefer to build up relationships
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