Social Media for Beginners
Erik Qualman Interview on Socialnomics
I’m very excited. Here is my interview with Erik Qualman on his book Socialnomics. There is a much longer interview which is still waiting to be uploaded where I ask Erik a few other questions.
This interview describes everything you need to know about reading the book. What the book is about, who should read it and why really. I hope you enjoy this interview as much as I enjoyed interviewing Erik.
Would love your feedback on what you thought of the interview.
Where to start with social media
A great question asked by John of SparesBoyz at the workhsop in Johannesburg on Monday 17th. where do you start exactly.
Research and listen
Personally, if I were in your shoes I would start by doing some research and listening to what customers are saying about products and services in your industry.
- I would firstly do a search on Google for industry related sites,
- Research keywords and look for what search terms are being used by customers
- Assess industry sites and think about what I like and don’t like
- See who my competitors customers are.
- Think of things that
Account holder, something you should know.
I was visiting a website yesterday and reading some content disturbed me a little.
Under their services it stated that they can set up Facebook and some other social media accounts on your behalf. Now while this sounds very helpful. If you read the terms and conditions on some, if not all social networking sites it clearly states that only the account holder can open and access the account. You can set up administrators for some social network sites otherwise you may need to get permission from site managers to have someone access your account on your behalf.
How to use social media to market your business?
If you are looking for a cost effective way of marketing your business then social media is the way to go. I will warn you that it will take time, patience and effort and a lot of the time you will think that nothing is happening and you are wasting your time. However, it is a great way to establish yourself in the market place. Social media also gives you the opportunity to engage with your target audience and listen to the needs of your customers. What is very clear is that your marketing strategy must be transparent. Listen
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