You may have noticed a lot of coverage over the past couple of years about the rapid growth of social networks and how they are changing the way we communicate? Perhaps, you have also stumbled across one of the many articles professing how to ‘double your sales’ with Twitter or Facebook and maybe feel you have missed the boat with your own marketing? But, it’s actually worth asking the question as to whether marketing through social media actually works in the first place, and, if it does, how can you make it work for your business?

The Changing Face Of The Web

Many social media web sites have been built on the back of a technical evolution on the Internet – something paraphrased as “Web 2.0″. It’s a term that many marketers talk about with great authority and it is used in many different contexts. But, what exactly is it?

In the early days of the Internet, a website contained words and pictures – like a magazine or brochure – and it wasn’t an interactive environment. But, with the advent of Blogging, Wikis and commenting (to name but a few) we can all get involved with conversations

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