Coke Cola going boldly forth where others fear to tread!

How transparent is your business?  Do you have what it takes to step out of your comfort zone?  Are you willing to take the risk?

Can you openly talk about the mistakes you’ve made in your business. The lessons you’ve learnt or are you still stuck in old school methods where everything must be all bright,  shiny and sparkly.

The trend for the last few years has been that consumers want the truth.  People are tired of the snake oil sales pitches which advertisers try and constantly sell to the public.  Coke Cola is listed as the number one brand in the world has taken that step in transparency, or have they really?

Will it reduce their sales?  Quite frankly I don’t think it will.  What this does is tell people the truth about Coke and it has given the customer the power to choose whether to continue drinking Coke or not.  Kudos to Coke Cola if they did have  the guts and balls to come out with this ad.

Sadly, there is still too much bullshit out there. I look forward to seeing a lot more honesty coming out in the near future from businesses in general.

I had to laugh at myself for having believed the first ad below that Coke would publish such an ad but on the positive side it does make us realise that maybe it is time to be  more truthful about things.  Owning and being in business is not always a bed full of roses and does have many challenges.  We are not always perfect.

BBC News Take on the Ad


Here is the real advert by Coke Cola


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Romany Thresher

Online Presence Brand Strategist
Romany Thresher is a strategic thinker and natural connector with a talent for identifying opportunities for your business or venture. Organising, and overseeing your online digital systems and processes for your webinars and virtual events.  Website set up, email communications,  social media marketing and set up registration and feedback processes.  Ensuring that you collect the necessary information to help you obtain a better understanding of your customer’s expectations. Romany adds value to your business always being on the lookout for new opportunities to connect like-minded individuals who can add value to each other for a mutual benefit. Assisting you in online networking, lead generation, and giving you ideas and strategies to develop relationships with key stakeholders, sponsors, partners, and suppliers in your industry.  Working in the background so you don’t have to.  What do you need to implement and upgrade in your life and in your business and who do you need to align yourself with so that you and those you work with and collaborate with can make a positive impact in your collective environments and communities?  Let’s find out!

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