How can I convert Social Media into actual sales?
I was asked, "How can I convert social media into actual sales the other day in an online community I run for small business owners whereby I asked a set of questions for very specific reasons. How long have you been using social media? I ask this question when I want to understand a few things about a new client. A few people complain because they jump on board and start using social media, they set up a fan page and maybe a Twitter account, post a few things here and there and expect results within a few weeks . As with …
6 Ways to improve your ranking and visibility to generate leads
Since the inception of social media we've seen a huge change in how people use the internet. On average every second 8 new people are signing up to get onto the internet. Daily more and more people are finding it easier just to connect online to save time. Giants like Google, Amazon, Facebook, Twitter, WordPress, Google Plus, LinkedIn are constantly evolving - and to keep up we need to adapt to these changes. As a Social Media Manager, and with considerable experience in the virtual world, I recommend 6 tips to improve your ranking and visibility in …
Understand the basics of search engine optimisation
We hear so much about optimisation and that you need to make sure that your website ranks in the top 10 list in search results. SEO (search engine optimisation) sounds very confusing to many but it isn’t really. There are some very basic guidelines to follow which is not too difficult to implement if you are using a platform like WordPress as your website. A question was posted on Facebook which gave me the opportunity to give you some insight as to how it all works. Can someone shed some light on SEO and how the new Google Hummingbird is …
How your mind is stopping you from achieving your goals
Do you find yourself going round and round in circles? The same run of the mill stuff, wishing your life could be different. I have a friend who was stuck in a job she hated, going about life stuck in a rut because she has bills to pay. She would moan and complain about how awful things were and how bored she was with her life. She would moan about the long hours she had to work and year after year she would sing the same tune, wishing she could start her own business. She …
Why social media is not a time waster in business
This week I decided to take a slightly different route as I feel it is time to give a big shout out to a fantastic group of business people who I met online using social media or met at a networking event or are one of my clients who have come together in an online community group called The Launchpad. This blog is to share with you the importance of planting seeds and building social currency for when you need it most and how social media as a communication tool is a benefit to your business and can be the lifeblood …
Why do we keep punishing ourselves?
Waking up early this morning reading a few things I stumbled on this article shared by Sandra Roy de Greeff about How Woolworths really Operates an article written by Euodia Roets, artist, illustrator and designer for Touchee Feelee – a South African home ware & pamper boutique. I don’t know the ins and outs of this story but we’ve all seen this many times before and quite frankly Woolworths can afford to pay top Dollar even if it means the Directors and the shareholders get less, to me that is true social responsibility because that means that everyone involved in the …
Why Carol Gerber?
Each week I plan to write something about one of my customers or someone I'm in business with or someone who has added so much value in my life. This week I want to tell you about Carol Gerber. …
Should your social media presence be managed by marketing agencies?
I’ve often said the term social media birthed when Twitter went mainstream. I remember years back when social media wasn’t even a word and yet sites like Facebook, MySpace and niched community sites and forums existed. It was as though someone woke up one day and realised they could use these platforms to market their business or even their clients’ businesses. Repeatedly, thought leaders have emphasized that it is not a channel to spam your customers with your self promoted ads – and I agree of course. Most of our thought leaders have been savvy internet users for years and …
Why I value this person – Lucy Walsh of Cura Soles
Lucy Walsh, Cura Soles Lady! Why do I say this? Because owns a business that sells gel filled insoles that gently massage your feet as you walk. Lucy attended one of my social media workshops and later on a Twitter workshop and all I could think when going through my list of attendees was “she has got to be so passionate about shoe gels” to have this as a business but then I thought, NO! Maybe its more about being passionate about healthy living and having a healthy body that requires healthy feet. Later I discovered that she is …
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