Your social networking profile, A missed opportunity

When someone sends me a friend request and I don’t know them personally I would immediately visit their profile on Facebook, Twitter, Google Plus and LinkedIn to find out more about this person. What I discover quite often is a lot of very important missing information. A missed opportunity to promote your business.

If you are not taking your online presence seriously, if you are not taking your brand seriously then how do you expect sponsors, brand builders, and investors to take you seriously and invest in you?

How to format your blog posts

Do you know how to format your blogs so that it is attractive to visitors and to make it attractive enough for them to read further.

Many people struggle with how to format their blogs so that it is visually pleasing to the reader. The reason you want to make sure that your blog is formatted and laid out properly is purely to attract readers. Humans are very visual in nature and we tend to judge everything in a few seconds and in these few seconds we decide whether or not we are going to continue with whatever it is we are judging. The same applies to your blog. How it looks, the way it is formatted and the content it contains.

Time saving tips to manage your social media

A common  experience people have currently, is not having enough time!   Business owners, coaches and consultants make excuses as to why they can’t be active or even look at using social media to market their business.  It seems that while technology is meant to make our lives easier it has just gone and made things all complicated because it is now easier to connect and communicate but harder to keep up.

Most of us have learnt the art of multi-tasking and I think for some of us it created more confusion and a whole lot of unproductivity.  Let’s create good habits by starting with, “Being in that moment” avoid multi-tasking but give each task your full and complete  attention.

Here are some time saving tips:

Online Shopping

If you have the advantage of shopping online, do it!  Shop and pay your bills online.  Why spend time getting in your car, sitting in traffic driving to the store, then look for parking and stand in queues when you can go online and have it delivered to your door.

Get a digital recorder or record on your phone

This is super handy for those moments where you get a burst of inspiration and you don’t have a pen and notepad handy.  I find my best inspiration comes while driving.  I use my recording device to remind myself of things to do.  I record ideas that come to me, these could be ads, tag lines, a tweet, a post.  What I also do is use the speech to text and email myself articles I’m inspired to write.  The speech to text facility does not always interpret what you say accurately and does have a language of its own but very handy in saving you time especially if you are not a professional speed typist.

Delays and Queues

Always carry a book, an Ipod, or your Tablet with you for these moments.  This is the perfect time to catch up on reading, catch up on telephone calls or catch up on social networking.  Instead of complaining the queue is too long, or the train is late, take out your book, your audio, or your tablet and be productive.

Public Transport

While public transport has its issues and we all get frustrated, on the upside, if you can travel via public transport I recommend it because it’s a good time to catch up on reading, listen to that audio or have a catnap.  It is also a good time to catch up on networking online.

Systems and Processes

Alot of creative people love to dig in their hills here and scream NO, GET ME OUT OF HERE!  I’m a creative and a systems person so I get to see the benefits of having a balance of both.  The reality is people need boundaries, they need to know how things work and they need that security to know that things are running smoothly, it builds confidence.  When things are all the place, not getting done or it keeps changing from one day to the next, then it causes people to wonder if things are secure and stable and trust me if people feel that on the inside, it will be felt on the outside.  You can lose potential partners and investors because of this.

I recently worked with a company who were all over the place.  They had no systems in place and when you were given a task to do, the next thing you know it’s been taken away from you and someone esle is dealing with it.  No one knew what was going on and there was no clear communication system in place.  People were in the dark, and as I connected with people on the outside of the company and mentioned I no longer worked there, people actually started sharing with me that they had their doubts, that they felt things were unstable, things were in chaos.  They thought it was all going to  crash if something is not done.  Funny how people always say things after you leave or when you no longer friends with someone.

Get someone who knows how to help you implement systems.  Get the process started and stick to it.  Really lead by example, if you as the leader follows the system everyone else will.  It will build confidence and save a lot of time.

Don’t dump everything on one person.  Have different department heads who are complete control of that area and if they have an issue they report back to you.  There is a chain of command.  Yes, the bosses door is always open but only when you felt you had no joy with your department head.  One of my clients does this really well, she has a virtual team.  One person is in charge of sales, the other in charge of online, the other in charge of products.

Systems and processes actually help to relieve stress.  It boosts investor and partner confidence.  I’ve been on both sides and I’ve seen it, this is why I’m sharing this.

Outsourcing

I know alot of small businesses think they save lots of money doing it themselves, but seriously you don’t.  Think of all the hours you are wasting doing that admin, writing that content, when you could be generating leads or working with clients?  If you earn R500 per hour and you are spending 3 hours on things you can pass on to other people you are losing out on R1,500.  Use that time to write your books, network, generate leads, develop products.

Automate and re purpose your content

It’s impossible to be in front of your computer 24/7 if you have a business to run, unless of course you run an online business.  Over the years I’ve received flack for automating but I know that Guy Kawasaki is a believer in automation to.  I don’t have time to be constantly creating new fresh content 24/7 I have clients to look after so yes I automate.  I’ve automated my content for many years and guess what it still generates me business.    See what you can automate and automate.  Revisit old blog posts, old tweets and see what you can share again.  Not everyone is online 24/7 and not everyone has read your stuff.  If need be give the article a fresh outlook.   Use tools like Postific, Buffer or Hootsuite to schedule your content a week or two in advance.

What suggestions do you have that’s helped you save time?  I’d love to hear your thoughts experiences you’ve had when businesses function without a system.

Time saving tips, beginning with goals

Before I share with you some time saving tips for this year I thought it best to begin with setting goals. Now you may wonder how does setting goals save you time?

Having your goals set for the year helps you keep on track. Firstly what you want to do is decide what it is you want to achieve for this year, so ask yourself at the end of 2012 what results do I want to have?

 

And it would be things like:

  • Financial goal. How much do you want to earn this year? Keep it real!
  • Where do you want your business or career to be at the end of the year?
  • Sometimes your goals can also be an improvement or an addon to last year’s events.

Time Saving Tips

Once you know what it is you want to achieve then you can figure out how you are going to get there. In other words what can you do each day that will bring you closer to your goals?

This can help a great deal when it comes to saving time. For starters by knowing what results you want for the year can help you maintain focus. We have soooo many interruptions and distractions that sometimes it’s easy to get sidetracked and before you know it, you are busy doing something that is not helping you get the results you want and by the end of the year you have gone a few steps back. What a time waster!

Let’s say for example, and this happened to me, you want to generate an income of R150,0000 for the year and during the year your time is being consumed by time sucking vampires who want your help but don’t pay for it. You need to ask yourself, “is this taking me closer to my goals?” “How is this benefitting me?”

If there is no added benefit or it is not helping you earn your desired income then you need to stop and get back on track.

Goals are a constant reminder to keep us on the road to achieving the results your want.

Your profile photo is your online identity

When you leave your home to go to a party, walk to the shop, to the office or down to your local pub, you don’t leave your face behind or put on a mask to disguise who you are.

Social networking tools like Facebook, Twitter, LinkedIn are very powerful tools for professionals looking to move up in their careers. Powerful tools for business owners who want to generate more business.  Social media sites give you the opportunity to create an online brand identity so that you can boost your visibility and expand your options at a global level.

When a person fails to upload a valid image of themselves it conveys a message of distrust and insecurity.  As a business you are conveying that you don’t care about your image/reputation and  it looks unprofessional.

As an active online surfer, you would seriously need to impress me for me to hang around and read your profile or pay some form of interest in you.  If I’m shopping in a store and a faceless person came to serve me I would be asking why I’m not able to see their face and it would put me off completely.

If your argument is that it is for security and safety reasons, to avoid shady and creepy characters  then I have to ask, are you not creating an image of being shady yourself by not posting a photo of yourself?  In the real world, whether you walk down the street, attend a party, visit the pub, you are never 100% sure that there are no shady characters. In fact, there are shady characters lurking in families.  Watching Dexter last night reminded me of this.  Dexter has been a serial killer for 20 years and no one is the wiser.  He comes across as a normal intelligent man with a family, a good day job and he is even more trusted being in crime investigation.

If you are or have experienced abuse or harassment from certain online people, then they have violated that privilege of connecting with you and with others. Surely, this gives you the right to expose them?  I would politely reply to them and let them know they are out of line.  Let them know you do not appreciate the tone in their message and you do not appreciate these types of messages and if they persist or continue communicating in this fashion, that you would be left with no choice but to report it to the community leaders and to expose them publicly.   Either they will get the message or they will be stupid enough to continue.    Personally, I unfriend anyone who tries to chat me up.

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