Do you treat pro bono work differently to a paying customer?
Tom, one of my customers needed a video for a proposal he was pitching however there was one snag he did not have the budget. He managed to get some professional actors who were willing to help out in putting this great idea together and everyone was willing to do it pro bono on the understanding that if we got a green light everyone would be paid. Tom then had to try and get a video guy on board who would do the video shoot as well as the editing of the video so it could be packaged nicely for …
Gumstool Restaurant
While The Gumstool Inn is situated in the grounds of Calcot Manor, it’s a traditional country pub in its own right. When you arrive, expect a warm welcome, great atmosphere and the chance to take your time with some good food and company. Gumstool Restaurant Website …
Gerbera Coaching Review
Business Coaching provides you with a sounding board, a partner with no vested interest, who provides you with the opportunity to ensure that you have clearly thought through why you want to start a business or started a business. Together we work on ensuring that you have the basics inplace, including a Business Plan, Budget and Cash Flow projection. In essence, the process affords you the opportunity to re-focus your business, allowing you to grow it constructively. Career Development is for both those in corporate who feel stuck and as a result of this feel unfulfilled in their lives, and for …
Facebook Fan Pages Vs Personal Profiles
I’m currently working with a client to set up their online presence and something that came to my attention is that they have their business set up on Facebook as a personal or individual profile. This is not the first time I’ve seen this. A common question Entertainers ask me is what can they do about their personal profiles because they can no longer accept friend requests. In both these instances having a personal/individual profile set up on Facebook is not the best way to manage their online presence, so I thought I’d explain why you should amend this immediately …
Are you wasting your customers time with your excuses?
If you care about your customers then you will take online seriously. It’s not about what you want it is about what your customers want. I should hope so, otherwise it may be difficult to stay in business. Common excuses I hear are, no one can tell me the ROI, I don’t have the time, it’s not safe on the internet, I hate computers, computers and social media are for the younger generation. Are these excuses just away for you to avoid the inevitable? Then I have to ask, “Do you really care about what your customers want?” Because it …
Where is the positive feedback?
Most of us have lived our lives with a lot of negative comments and feedback. Why is it that more often than not people are quick to judge, quick to tell us what we are doing wrong and quick to dismiss us because of something we’ve said or done. How about we change that. Let’s give feedback by making a conscious effort to give more positive and constructive feedback. Brighten someone’s day, appreciate the people around you, value the work they do and the value they add to your life. Thank your loved ones for sticking by you, for their …
Should you manage your own social media or outsource it to a professional?
A question I was asked on The BackSeat a few weeks ago and what a good question. My answer to this question is both and here are my reasons: Outsourcing social media management to a professional Firstly, when outsourcing to a social media professional make sure they know what they are doing! There is no point hiring someone who is just like you, in other words, you know some of it but not all of it and sadly there are plenty of those in the social media industry. Check their credentials, just because someone has 50,000 followers on Twitter does …
Your social networking profile, A missed opportunity
When someone sends me a friend request and I don't know them personally I would immediately visit their profile on Facebook, Twitter, Google Plus and LinkedIn to find out more about this person. What I discover quite often is a lot of very important missing information. A missed opportunity to promote your business. If you are not taking your online presence seriously, if you are not taking your brand seriously then how do you expect sponsors, brand builders, and investors to take you seriously and invest in you? …
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