Online marketing strategy tip for developing your brand online
Part of your online marketing strategy should be to find opportunities that will put you in front of the eyes of your customer whilst building your brand online. Part of your online marketing plan is spend time networking online. Unlike real world networking where you attend an event, drink coffee and meet other people with like minded intentions, online networking requires you to be actively building your digital footprint. One of the ways you do this is by engaging in conversations whether it be, posting a comment, writing an article, or sharing and liking something that is of value …
A very good reason why blogging is a powerful tool to market your business online
Why blog for business? A good question was posted in our online business community, a question I’ve often asked myself in fact. For the most part I know that a number of my readers are people in the same industry as me. I also know that my friends in business are all so busy that by the time they want to read things they are too tired and while they know that they need to market their businesses online its not a passion of theirs and so its easier to get sidetracked. …
Social media, reading between the lines
Leaning more to having an introverted personality type, I pretty much live in the virtual world most of the time. The internet is a very real virtual world where people buy and sell and connect without meeting in person. I love reading comments on social media sites because they reveal so much about the way people interpret statements, opinions and content shared. Online communication is very different to offline communication. Strangely enough, online often tends to reveal more about a person than face-to-face meetings. Often, when meeting face-to-face, we have our guard up, worrying about how others are going to perceive …
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