How social media helped us catch a thief
We often fail to fully appreciate the extraordinary links created by the vast network that is social media. We blog, we post, we comment – not realizing we are laying indelible prints of our private lives on the world’s cyber highways. Imprints that can be tracked as easily as distress flares on the ocean. This incredible story of what happen to my mom and her husband Rupert on a tropical island in the Philippines is an example of the power of the internet to connect – proving itself a communicative tool par excellence. My mom, (Erleen) and Rupert had been …
How can I convert Social Media into actual sales?
I was asked, "How can I convert social media into actual sales the other day in an online community I run for small business owners whereby I asked a set of questions for very specific reasons. How long have you been using social media? I ask this question when I want to understand a few things about a new client. A few people complain because they jump on board and start using social media, they set up a fan page and maybe a Twitter account, post a few things here and there and expect results within a few weeks . As with …
6 Ways to improve your ranking and visibility to generate leads
Since the inception of social media we've seen a huge change in how people use the internet. On average every second 8 new people are signing up to get onto the internet. Daily more and more people are finding it easier just to connect online to save time. Giants like Google, Amazon, Facebook, Twitter, WordPress, Google Plus, LinkedIn are constantly evolving - and to keep up we need to adapt to these changes. As a Social Media Manager, and with considerable experience in the virtual world, I recommend 6 tips to improve your ranking and visibility in …
Understand the basics of search engine optimisation
We hear so much about optimisation and that you need to make sure that your website ranks in the top 10 list in search results. SEO (search engine optimisation) sounds very confusing to many but it isn’t really. There are some very basic guidelines to follow which is not too difficult to implement if you are using a platform like WordPress as your website. A question was posted on Facebook which gave me the opportunity to give you some insight as to how it all works. Can someone shed some light on SEO and how the new Google Hummingbird is …
Why social media is not a time waster in business
This week I decided to take a slightly different route as I feel it is time to give a big shout out to a fantastic group of business people who I met online using social media or met at a networking event or are one of my clients who have come together in an online community group called The Launchpad. This blog is to share with you the importance of planting seeds and building social currency for when you need it most and how social media as a communication tool is a benefit to your business and can be the lifeblood …
Should your social media presence be managed by marketing agencies?
I’ve often said the term social media birthed when Twitter went mainstream. I remember years back when social media wasn’t even a word and yet sites like Facebook, MySpace and niched community sites and forums existed. It was as though someone woke up one day and realised they could use these platforms to market their business or even their clients’ businesses. Repeatedly, thought leaders have emphasized that it is not a channel to spam your customers with your self promoted ads – and I agree of course. Most of our thought leaders have been savvy internet users for years and …
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