Should you manage your own social media or outsource it to a professional?
A question I was asked on The BackSeat a few weeks ago and what a good question. My answer to this question is both and here are my reasons: Outsourcing social media management to a professional Firstly, when outsourcing to a social media professional make sure they know what they are doing! There is no point hiring someone who is just like you, in other words, you know some of it but not all of it and sadly there are plenty of those in the social media industry. Check their credentials, just because someone has 50,000 followers on Twitter does …
A good example of a social media strategy well executed
There’s has been quite a bit of controversy regarding the Kony 2012 video which was made by Invisible Children. I’m not here to say they are right, or wrong, what I will say it does leave a lot of questions and rightly so. I’m not writing this blog to discuss their rights and wrongs of what they did, there are enough people doing that already. I want to talk about their social media strategy. On the social media front, this is a very good example of their social media strategy that was well executed. You can see that Invisible Children …
Time saving tips to manage your social media
A common experience people have currently, is not having enough time! Business owners, coaches and consultants make excuses as to why they can’t be active or even look at using social media to market their business. It seems that while technology is meant to make our lives easier it has just gone and made things all complicated because it is now easier to connect and communicate but harder to keep up. Most of us have learnt the art of multi-tasking and I think for some of us it created more confusion and a whole lot of unproductivity. Let’s create …
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