Tag: website content

  • Who is your website content aimed at, you or your customer?

    Who is your website content aimed at, you or your customer?

    Depending on who we are speaking to as people many of us will adapt or mirror the people we  are speaking to.  You would use a formal tone in a meeting and a relaxed tone with friends.  You would use industry jargon around your colleagues and use different words with your clients because they may…