Who is your website content aimed at, you or your customer?
Depending on who we are speaking to as people many of us will adapt or mirror the people we are speaking to. You would use a formal tone in a meeting and a relaxed tone with friends. You would use industry jargon around your colleagues and use different words with your clients because they may not know words used in your industry. The same applies to your website. The tone, language and the way in which you word things will determine whether or not you will generate leads and it will determine the type of leads you generate. I want …
About Us
Get the skills, guidance, and resources you need to make a big difference in your contact center operations that can lead to a big difference