A very good reason why blogging is a powerful tool to market your business online
Why blog for business? A good question was posted in our online business community, a question I’ve often asked myself in fact. For the most part I know that a number of my readers are people in the same industry as me. I also know that my friends in business are all so busy that by the time they want to read things they are too tired and while they know that they need to market their businesses online its not a passion of theirs and so its easier to get sidetracked. …
Why don’t you blog for your business?
I asked this question “Why don’t you write blogs or articles?” in our online business community and especially liked this response from Lynn Rippenaar-Moses from Wrap It Up PR and Communication which has inspired me to share my thoughts. …
Load shedding creates opportunity for South Africans
I love South Africa it’s my home. While everyone is trying to get out, I am the one trying to get back in. However, over time I found myself beginning to sit on the fence and not sure what to do but for the most part I’ve made up my mind that even with all the struggles its my home. I’ve always seen South Africa as the land of milk and honey, a magical place like no other on earth. …
Facebook at it again! The likes on your fan page are useless!
Joanna Engelbrecht of Xparteez shared an article with our online community and it inspired me to write this article. I have to wonder what’s going on in Mark Zukerberg’s head. Facebook made a few changes not so long ago. It’s beginning to feel like everytime you look away Facebook has another surprise up their sleeve for you. Facebook officially kills organic reach for brands, making all your Page “Likes” useless, read more…, It was coming! I’ve always recommended that you have an established home base. Own your brand as much as you possibly can and keep your fans and …
Social media, reading between the lines
Leaning more to having an introverted personality type, I pretty much live in the virtual world most of the time. The internet is a very real virtual world where people buy and sell and connect without meeting in person. I love reading comments on social media sites because they reveal so much about the way people interpret statements, opinions and content shared. Online communication is very different to offline communication. Strangely enough, online often tends to reveal more about a person than face-to-face meetings. Often, when meeting face-to-face, we have our guard up, worrying about how others are going to perceive …
Is social media worth the time and effort going forward?
Don’t be too quick to write off social media as a waste of time . The real value of social media cannot be measured in monetary terms but has enormous emotional and connective value and over time will increase your ROI tenfold if you know how to listen and read between the lines. …
What’s stopping you?
Some of us can be taught all the sales and marketing techniques in the world but if you have certain beliefs that are very real to you, these beliefs can stop you dead in your tracks. …
How we think and feel impacts the success of your business
How we think, feel and behave has an impact on how your business grows. The deals you make. The relationships you have with your customers. Your well being. The number of sales you make. It also impacts on the results you have in marketing and social media. If you dread it or have resistance to it, it won’t work. Throughout our lives we are taught to do everything in our own strength. We are taught that you cannot get anywhere without hard work and effort. Hard work, determination and commitment is important but not to the point of being a …
Why you need to hire an assistant, a marketer and a PR person in your team – part 1
While watching the end of a movie the other night and watching the credits role up the screen; director, producer, cameraman, sound producer, sound editor, etc. I sat there thinking that it took a group of specialists in their chosen field to come together to produce the final result of a good movie. Why is it then, that as a business start-up or small business owner you tend to insist on doing everything yourself? I know, I do it too from time to time. You will be the sales person, the receptionist, the admin, the social media, the accountant in your businesses, being …
I’m marketing my business online using social media but its not working
Here you are, a business owner who wants to use the internet – specifically social media – to market your business. You’ve been hearing all these wonderful stories about how great it is to use social media and how so many are generating business from it. So why is it not working for you? Social media is a tool that you use like any other marketing medium, newspaper, radio, magazine or flyer. The difference is that it’s a two way communication tool so you cannot treat it the same way you would when placing an advert in the newspaper. …
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