Are you living life pleasing others thinking you are living your purpose?
Defining our purpose in life can be an elusive concept. Whenever it was mentioned at workshops or seminars, I felt excluded and wondered, “What did I miss?” Many people believe that their purpose is to empower others or fulfill a specific role in society. However, is this really the case? Could our purpose be something more personal and individualistic? …
Know Your Customer – being customer centric
You may have heard the term KYC, which stands for Know Your Customer. Most would have heard this term when setting up accounts with crypto exchanges. However, KYC was first implemented in 1989 as an effort to prevent fraud, tax evasion and other criminal activity. …
Do you use networking to boost sales?
Networking should be a key component of your marketing strategy if you want to boost sales. As a business owner, franchisee, or career seeker, your top priority is likely to secure the next sale, deal, or opportunity. However, many people make the mistake of ignoring networking, using the excuse that they are too busy, or simply not understanding what it entails. …
Online marketing strategy tip for developing your brand online
Part of your online marketing strategy should be to find opportunities that will put you in front of the eyes of your customer whilst building your brand online. Part of your online marketing plan is spend time networking online. Unlike real world networking where you attend an event, drink coffee and meet other people with like minded intentions, online networking requires you to be actively building your digital footprint. One of the ways you do this is by engaging in conversations whether it be, posting a comment, writing an article, or sharing and liking something that is of value …
Covid-19 forcing businesses to rethink the way we do business
Covid-19 has turned the world upside down. Will we evolve and re-assess the systems we are using to improve our lives and the environment going forward? Many businesses will close shop whilst others will find innovative ways in which to offer new products or services factoring in new regulations and discontinuing draconian methods of business. …
A very good reason why blogging is a powerful tool to market your business online
Why blog for business? A good question was posted in our online business community, a question I’ve often asked myself in fact. For the most part I know that a number of my readers are people in the same industry as me. I also know that my friends in business are all so busy that by the time they want to read things they are too tired and while they know that they need to market their businesses online its not a passion of theirs and so its easier to get sidetracked. …
Why don’t you blog for your business?
I asked this question “Why don’t you write blogs or articles?” in our online business community and especially liked this response from Lynn Rippenaar-Moses from Wrap It Up PR and Communication which has inspired me to share my thoughts. …
