Who is your website content aimed at, you or your customer?
Depending on who we are speaking to as people many of us will adapt or mirror the people we are speaking to. You would use a formal tone in a meeting and a relaxed tone with friends. You would use industry jargon around your colleagues and use different words with your clients because they may not know words used in your industry. The same applies to your website. The tone, language and the way in which you word things will determine whether or not you will generate leads and it will determine the type of leads you generate. I want …
Committing Business Suicide – Part 2
Yesterday I shared my personal experience of how I almost committed business suicide. You can read about it here. Today I’m going to continue my story by sharing with you 4 more tips to help you on your business journey. Helping others Helping others is a good thing but it can seriously damage you and your business if you are not strategic. If you are doing pro bono or free work, make sure that there is a long term benefit to this. I’ve helped many people over the years with their online presence ( and I now wonder why because …
Committing business suicide – Part 1
Often we perceive our idea of failure as such a negative thing, rather than a learning opportunity or a stepping stone to bigger and better things. We allow the fear of being ridiculed and mocked by our peers to prevent us from openly sharing our failures, mishaps and experiences. I’ve spent almost a year debating whether to share some personal truths with you or like most of us, keep it to myself. I was so incredibly inspired by a blog that Chris Brogan wrote recently where he shared some personal challenges he battled with depression. …
Webcash,SA Online Payment Processing Review
Webcash is an online payment processing system for small businesses who are based in South Africa. Hoorah, or so I thought. Signing up to the account was relatively easy. I had to submit certain documents which was a bit of a headache. I understand that one has to submit proof but when I submitted a tax certificate from my bank to prove that it was my bank account that wasn’t good enough. After being accepted I logged into the account and while it looks easy to use it began to become rather frustrating. I could not figure out how to …
10 Good reasons to use WordPress for your website platform
The internet is one of those things that is constantly evolving and changing This will inevitably have an impact on the functionality of your website in the long term. When it comes to having your website designed it is no longer a one off exercise where you pay someone to build you a website and then it sits on the internet forever. On the contrary, you will need to update your website regularly to reflect any changes and to keep up with a rapid moving market. Don’t get me wrong, if your website is working and generating you heaps of …
Google Forms
Would you like to collect data? Ask your customers questions. Need assessment forms or do a survey? Have you tried Google Forms? Google forms is part of Google’s open source documents. Anyone with a gmail account can use this facility. Google forms are easy to set up and use and it is 100% free. This is honestly such a nifty handy little online tool. It is not the most flashiest but it does what you need it to do. Features Text box, paragraph text, check box options, multiple choice, drop down menu, scale and grid options You can embed the …
Do you treat pro bono work differently to a paying customer?
Tom, one of my customers needed a video for a proposal he was pitching however there was one snag he did not have the budget. He managed to get some professional actors who were willing to help out in putting this great idea together and everyone was willing to do it pro bono on the understanding that if we got a green light everyone would be paid. Tom then had to try and get a video guy on board who would do the video shoot as well as the editing of the video so it could be packaged nicely for …
Gumstool Restaurant
While The Gumstool Inn is situated in the grounds of Calcot Manor, it’s a traditional country pub in its own right. When you arrive, expect a warm welcome, great atmosphere and the chance to take your time with some good food and company. Gumstool Restaurant Website …
